MYTH BUSTER 3
02 May 2016
MYTH:
“My customers aren’t looking for mobile phone and gadget insurance.”
FACT:
“In Jan 2016 there were 80,700¹ Google searches for Mobile Phone Insurance, and other related keywords². And demand is increasing because that’s a 15% increase on the same period in 2015!³ That’s a lot of revenue you’re missing by not offering insurance.”
¹Data source: Figure taken from the Average Monthly Searches in Google Keyword Planner Tool for January 2016.
²Keywords include: Mobile Phone Insurance, Phone Insurance, iPhone Insurance, Mobile Insurance, Cheap Phone Insurance, Best Phone Insurance, Gadget Insurance.
³Compared with 70,200 - the Average Monthly Searches January 2015.
More myths busted:
Myth 1:
"If my customer claims, then my business gets a commission clawback."
Myth 2:
“Insurers don’t pay out - they try to wiggle out of claims.”
Myth 4:
“Gadgets are covered under business or home insurance.”
Myth 5:
"Mobile phone insurance can be expensive!"
MYTH 6:
"Registering a customer is time-consuming and complicated"
