MYTH BUSTER 3

02 May 2016

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MYTH:

“My customers aren’t looking for mobile phone and gadget insurance.”

FACT:

“In Jan 2016 there were 80,700¹ Google searches for Mobile Phone Insurance, and other related keywords². And demand is increasing because that’s a 15% increase on the same period in 2015!³ That’s a lot of revenue you’re missing by not offering insurance.”

¹Data source: Figure taken from the Average Monthly Searches in Google Keyword Planner Tool for January 2016.
²Keywords include: Mobile Phone Insurance, Phone Insurance, iPhone Insurance, Mobile Insurance, Cheap Phone Insurance, Best Phone Insurance, Gadget Insurance.
³Compared with 70,200 - the Average Monthly Searches January 2015.

 

More myths busted:

 

Myth 1:

"If my customer claims, then my business gets a commission clawback."

 

Myth 2:

“Insurers don’t pay out - they try to wiggle out of claims.”

 

Myth 4:

“Gadgets are covered under business or home insurance.”

 

Myth 5:

"Mobile phone insurance can be expensive!"

 

MYTH 6:

"Registering a customer is time-consuming and complicated"

 

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15/12/2016

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