Supercover Insurance announces partnership with Principal Insurance

In a new partnership announced today, UK broker, Principal Insurance has named Supercover Insurance as its new gadget cover administrator to add extra value to its renewal offering.

Established in 2011, Principal Insurance specialise in arranging insurance for motorcycle, car, van, home and business policies and currently have 40,000+ customers. Its partnership with Supercover Insurance will enhance its renewal package by offering gadget cover as standard and gadget add-ons will be offered to new customers.

Supercover Insurance provides a wide range of programmes for brokers, including mobile phone, gadget, key care and bicycle products.

Michael Brigden, Business Development Manager at Supercover Insurance, comments: “Principal Insurance has recognised the value we can add to its business, helping support customer retention with attractive cover options. Our parent company, Markerstudy, already has a strong relationship with the team and we’re thrilled to be able to extend this further.”

Dave Bowcock, Managing Director of Principal Insurance, comments: “With the rising cost of and increasing dependence upon mobile devices, gadget cover has an important role to play as both a sales and retention tool. Supercover offers an excellent portfolio which is backed by first-rate claims and repair services. This deal also builds upon the well-established and highly successful relationship Principal has forged with Supercover’s parent company, Markerstudy, which is a key player on our panel.”